Make Your business irresistible to customers

If people aren’t buying, it’s not a marketing problem, it’s a business model problem.

Let’s fix it.

Do you have a business model problem?

(Check all that apply.)

☐ You’re not attracting the right customers.
☐ You’re in danger of building the wrong thing.
☐ You’re not making the revenue you expected.
☐ You’ve hired help but you're still a bottleneck.
☐ You’re tired of guessing how much to charge.
☐ You’re wasting time and not getting results.


Hey, I'm Nick.

I help founders build better business models, fast. If your idea is unclear, your traction is weak or growth has stalled, then my coaching will help you get unstuck.

We don’t talk theory. We apply the right tools to your business so you can figure out what works and move forward with confidence.

  • Each session, we use the right Strategyzer tool and apply it directly to your business. No theory. No case studies. Just focused work on your real challenges.

  • You’ll leave each call with one clear next step. You will a specific plan for what to test in the real world.

  • Between sessions, you take action. That could mean talking to customers, running an ad, tweaking messaging or validating pricing.

  • In the next session, we review what happened and layer on the next tool. This means learning compounds and your business model gets better every week.

“Nick is a world-class facilitator. He is also an expert in Strategyzer's methodology. I love working with him, and I know you will too.”


— Alex Osterwalder (Inventor of The Business Model Canvas)

The Programme

The programme is 10 weekly 1:1 sessions built to help you design, test and validate your business model.

Each call is hands-on. We use proven Strategyzer tools on your actual idea.

You’ll leave every session with one clear experiment to run for homework.

Then, we’ll unpack what happened and stack the next tool on top.

By the end, you’ll have real traction, a stronger model, and a system you can keep using as your business grows.

☑️ 1:1 coaching designed around your business

Weekly calls where we work through your actual product, offer, and customer base using Strategyzer tools to build a business model that gets traction.

☑️ Clarity on what to build (and what to ignore)

Together we map your assumptions, uncover what’s working, and design small, smart tests to prove demand before you waste time and money.

☑️ A weekly rhythm to make real progress

You’ll leave each call with clear next steps that move your idea forward with real customer insights.

☑️ Direct access to an experienced coach

You won’t be lost in a group chat or waiting for feedback. You get personal attention, deep support, and a clear plan that fits your stage and goals.

☑️ Tools that grow with your business

You’ll learn how to use Strategyzer’s tools not just once, but as a repeatable system so you can make smart decisions now and as your business evolves.

☑️ Recording & Notes from Every Call

You won’t need to take notes. Each session is recorded and summarised with key actions, so you can stay focused.

Don’t just take my word for It

  • "Nick’s facilitation brought more clarity, speed, and impact than anything I saw in 25 years at Microsoft.'

    Mike Kropp (Ex-Microsoft Leader/Founder & CEO, Iridius )

  • "I’ve built and sold three companies but Nick helped me stress-test my next idea using Strategyzer’s tools."

    Matt Moog (Founder & CEO, Careerbird)

  • "Nick helped me design my first business model, test it with customers, and secure €50K to launch."

    Valentin Farkash (Founder, Orbit for Creators)

  • "Nick’s support helped us shape a new product and land our first deal in Dubai, opening up a whole new market."

    Riaan Cahill (Managing Director, SafeStand)

  • "Nick was pivotal in helping us win the €35K grand prize in a startup competition which meant we could go full time."

    Mihai Coslet (Founder, Robolex)

Frequently Asked Questions

  • It’s 10 sessions. We typically meet weekly, but we can adjust the pace to fit your schedule.

  • You don’t need a finished product but you do need an idea you’re serious about. We’ll shape the model and test demand before you build.

  • Perfect. This programme is built to diagnose what’s not working, fix it fast, and help you move forward with clarity.

  • Expect 60–90 minutes per session, plus time for fieldwork (like testing offers, speaking to customers, or reviewing data) between calls.

  • This isn’t generic advice. We work through proven tools (like the Business Model Canvas) using your actual business, not case studies. Every call is hands-on and tailored to you.

  • No. I’ll guide you through each one step-by-step and apply it to your business so it’s easy to understand and act on.

  • You’ll have access to me via email or chat for quick input between sessions. You won’t be left hanging.

  • Yes. If you have a co-founder or key collaborators, they’re welcome to join the calls.

  • Ten sessions is a great start. It’s enough to build momentum and begin seeing results. But let’s be real, testing, learning, and building a strong business model takes time. Most founders I work with end up doing multiple rounds over 6–12 months as their idea grows. You don’t have to commit upfront. But it’s good to know that option is there.