Build Your Winning Business Model
in 12 Weeks

You know your company has massive potential, but right now:

• You don’t have a clear strategy everyone can see in one place.

• Your team isn’t fully aligned on priorities.

• Meetings drag on without real decisions.

• What worked in your business model before doesn’t fit the market now.

• Customers are harder to win and harder to keep.

The Most Valuable Investment You’ll Make In Your Business This Year

Great companies are built on great business models.

But business models have a shelf life.

AI is transforming how value is created. Economic uncertainty is reshaping what customers are willing to pay for. Competitors are moving faster than ever.

If you haven’t revisited your business model lately, you’re working with yesterday’s assumptions and paying the price in wasted time, missed opportunities, and a strategy that’s no longer fit for purpose.

That’s why I created this programme.

As a certified Strategyzer Coach, I help you:

• Create a tailored strategy and actionable plan.

• Apply the same system used by the world’s top companies.

• Build a strong foundation for long-term growth.
  

You’ll leave with clarity, focus, and momentum (not a 100-page report you’ll never read.)

Through focused workshops and 1:1 sessions, we’ll:

• Take your business apart piece by piece to see how it really works.

• Fix what isn’t working and redesign the parts that hold you back.

• Put it back together with a clear, practical plan your team can use every day.

You’ll leave with real focus and momentum (not a 100-page report you’ll never read.)

Who This Is Perfect For

You’ll get the most value if you’re:

• About to launch something new – A product, service, or market entry, and you want to see exactly how it fits with the rest of your business.

• Rethinking your strategy – Deciding whether to double down on your current market, enter a new one, or change how you deliver value.

• Responding to big changes in the market – Figuring out how to adapt pricing, offers, or customer focus when conditions change.

• Onboarding new team members – Giving them the full picture in minutes, not months.

• Facing a pivot or reset moment – Choosing between cutting underperforming offers, targeting a new customer group, or reworking the cost structure.

Why This Programme Works

• Business Model Canvas — the world’s most popular tool for learning strategy and entrepreneurship.

• Business Model Generation — the most cited business book of all time (Financial Times).

These are the tools we’ll use to transform your business model.

What You’ll Get

This isn’t theory. It’s hands-on strategy work. Over 12 weeks you’ll get structured guidance, live practice, and direct feedback, so your leadership team leaves with a plan you can actually use.

• Tailored Strategy – Work directly with me to design, test, and sharpen your growth model.

• Focused Workshops – Bring your core team into structured workshops that turn debate into decisions.

• Direct Feedback – Dedicated reviews to stress-test your assumptions and adapt fast.

• Practical Tools – Frameworks, templates, and methods you’ll keep using long after the programme ends.

• Proven Methodology – Built on Strategyzer’s globally recognised tools, refined through years of application with ambitious companies.

The 12-Week Journey

Week 1 – Kickoff & Business Model Baseline
Map your current business model so everyone sees the same picture.
Includes a kickoff workshop + 1:1 review of your baseline model.

Week 2 – Future Business Model
Design and stress-test what your next phase of growth could look like.
Group workshop + tailored feedback on your proposed future canvas.

Week 3 – Customers That Matter
Identify and validate the customer segments most critical to your success.
Interactive “roast my customer profiles” session + 1:1 coaching.

Week 4 – Value Propositions That Win
Design offers that connect directly to customer jobs, pains, and gains.
Hands-on workshop + personalised review of your value proposition map.

Week 5 – Market Forces & Competitors
Spot the threats, trends, and shifts shaping your environment.
Workshop on the Environment Map + 1:1 support for your analysis.

Week 6 – Aligning Culture with Strategy
Define how your people and culture will support (not block) growth.
Workshop on the Culture Map + feedback on your draft.

Week 7 – Visualising Strategy
Turn big ideas into a one-page “Strategy Sketch” your whole team understands.
Live workshop + group feedback session (“roast my sketch”).

Week 8 – Business Model Patterns
Compare your model with proven strategies from other industries and borrow what works.
Deep-dive into patterns + 1:1 coaching on applying them.

Week 9 – Testing & Improving Propositions
Pressure-test your value propositions against best practices and live feedback.
Workshop + 1:1 sparring session to refine your core offers.

Week 10 – Messaging & Positioning
Sharpen your language so customers and employees buy in faster.
Workshop on the Messaging Canvas + personalised feedback.

Week 11 – AI for Business Models
Apply AI to speed up testing, analysis, and decision-making.
Workshop on prompts, tools, and use cases + cohort examples.

Week 12 – Strategic Guidance Framework
Install a repeatable process so your strategy keeps evolving.
Final workshop + 1:1 review of your Strategic Guidance Framework.

Note: This sequence is indicative. Each cohort is different, so we adapt the workshops, reviews, and 1:1s to your most pressing challenges.

Bonuses (Limited to This Cohort)

When you join this 12-week programme, you don’t just get me — you unlock a full support system to make strategy stick inside your company. These bonuses are only available if you secure your seat in this cohort:

1. Bring Your Team (Up to 3 Seats Free) Strategy only works when your leadership team is on board. Your enrolment includes up to three additional seats for team members at no extra cost — so alignment starts from day one.

2. Interactive Strategy Board You’ll get a private digital workspace designed for your company. Inside, we’ll capture your business model, value propositions, customer insights, and strategy experiments in one place.

3. Lifetime Strategy Vault Every session is recorded and added to your private vault. You’ll be able to revisit the workshops, hear the discussions again, and refresh your memory whenever you need.

4. Word-for-Word Session Transcripts Alongside the recordings, you’ll receive complete transcripts of each session. That way, you never lose the nuance of a great idea or the exact phrasing of a customer insight.

5. AI Strategy Toolkit In Week 11, you’ll receive my curated set of AI prompts, tools, and workflows for testing and evolving business models. This alone can save you hundreds of hours of manual work.

Ready to Secure Your Seat?

By this point you’ve seen what the programme includes, the journey you’ll take, and the bonuses designed to lock strategy into your company.

The only question left is: will you be one of the 5 leaders in this cohort?

Don’t wait until “someday.” Seats go fast, and the next chance won’t be for months.

❌ This Isn’t for You If…

• You want a long, formal strategy document.

• You think strategy is “set and forget.”

• You don’t want to involve your team.

• You prefer theory over practical tools.

• You’re not willing to test or adapt.

✅ This Is for You If…

• You like simple, visual tools you can use fast.

• You want your team engaged and aligned.

• You value clarity over complexity.

• You’re open to testing and improving ideas.

• You want to move from talk to action quickly.

Investment

• Full price: €5,000

• Payment plan: €1,850 / month × 3
  

Think about it this way: for less than the cost of a mid-level hire for a month, you give your whole company a way to think and act with more focus for years to come.

Limited Seats

Each cohort is capped at 5 CEOs so we keep it personal and useful. Once full, the next chance is months away.

Apply to the programme

Meet Your Coach

→ 1,000+ teams coached — from startups to brands like Google and American Express.

→ Fresh perspective — I bring an outside view to help uncover opportunities and challenges you might not notice day to day.

→ Cross-industry experience — I draw on patterns and lessons from many businesses to spark new ideas for yours.

→ Trained by the best — personally trained by Alex Osterwalder, creator of the Business Model Canvas.

So what does working together look like?

FAQs

What business challenges can this programme help solve?

This programme is built for CEOs who know their company has massive potential but feel stuck in complexity. Common challenges include:

• A strategy that feels outdated or unclear.

• Teams not aligned around the same priorities.

• Offers and value propositions that aren’t landing with customers.

• Too many ideas and projects without focus.

• Struggling to adapt to AI, economic shifts, or competitor moves.
  Instead of theory, we focus on traction: clarity, decisions, and a plan your team can act on immediately.

Who should join the programme?

It’s designed for CEOs and business leaders of established companies (not just ideas). You’ll get the most value if you’re leading a team, about to launch something new, or navigating a big change in your market. You’re welcome to bring up to three team members, so alignment happens in real time.

How much time does it take?

Expect 2–3 hours per week: a 90-minute workshop plus optional 1:1s and reviews. Everything is structured to fit into a busy leader’s schedule. The programme is designed to save you time by replacing endless debate with clear decisions.

What if I can’t attend every session?

Every workshop is recorded, transcribed, and added to your private vault. You’ll never lose the nuance of a discussion, and you can revisit sessions anytime to stay on track.

How do I know this will work for my industry?

The Strategyzer tools we use work across industries because they focus on fundamentals — customers, value, money flows, and resources. I tailor the process to your specific stage, market, and goals so it’s always relevant.

How do we measure ROI from this programme?

You’ll leave with:

• Learning outcomes: a shared language and visual strategy your team can act on.

• Process improvements: faster decision-making, alignment, and fewer wasted projects.

• Business results: clear priorities, sharper value propositions, and a business model tuned to today’s reality.
  Most clients see traction within weeks — whether that’s customer clarity, faster alignment, or sharper positioning.

What happens after the 12 weeks?

You’ll leave with a clear, documented strategy you can run on your own. If you’d like ongoing support, I also offer optional quarterly strategy top-ups. These short sessions help you revisit your business model, adjust to market changes, and keep your team aligned without starting from scratch.

My Promise

If you don’t finish with a clear, documented strategy you can show your team, I’ll keep working with you one-on-one — at no extra cost — so you do.

In Just 12 Weeks, You’ll Redesign the Way Your Business Works

Most leaders know their business has massive potential — but keep pushing strategy to “later.” Later often means wasted time, lost deals, and growth that never arrives.

In 12 weeks, you’ll:

• See your whole business on one page.

• Redesign what’s holding you back.

• Leave with a strategy your team can actually use every day.

This isn’t theory. It’s a practical, proven process built on Strategyzer’s tools — the same ones used by world-class companies.

If you’re serious about clarity, alignment, and growth, this will be the most valuable investment you’ll make in your business this year.

Seats are limited to 5 CEOs. Once the cohort is full, the next chance is months away.

The best time to rework your business model was last year.
The next best time is today.